Sunrise Sea Turtles Conservancy

Colors

Inspired by sunrises over the ocean, I chose a color palette of teals to represent the water, paired with a complementary orange to represent the sun and create contrast and emphasis.

Typography

For typography, I used Poppins for headers and Lora for body text. Poppins has a modern, geometric, and circular structure, while Lora introduces organic curves and subtle brushed details. Both typefaces share a similar x-height, allowing them to feel natural and well-proportioned when used together. Overall, I chose these typefaces to balance clean precision with warmth and character. Poppins keeps the design sharp, modern, and contemporary, while Lora adds an editorial sense of warmth and friendliness.

Logo

The Sunrise Sea Turtles Conservancy logo was designed to reflect the organization’s connection to the ocean, nature, and its commitment to protecting sea turtles. The central turtle and sunrise symbol represents the relationship between marine life, the ocean, and the natural world. Within the turtle, the Fibonacci spiral adds another layer of meaning, referencing the mathematical patterns found throughout nature. The spiral reflects natural growth, balance, and harmony while creating a visual connection between the turtle and the organic forms of the environment it represents.

The logo combines an expressive script typeface with a clean, geometric uppercase font. The script brings warmth, personality, and an organic quality to the identity, while the structured lettering adds clarity and professionalism. My goal was to convey a friendly and inviting mood.

Planning (Figma)